That I did always love...

textilesfordementia:

Photographer Tom Hussey collaborated with pharmaceutical company Novartis on their campaign ‘Reflections’; a photographic series. These are just two examples

”Based on an earlier portfolio image, I was awarded a job for an Alzheimer’s drug called the Exelon Patch made by Novartis. The Exelon Patch helps patients maintain long-term memories during the early stages of this horrific disease. I was fortunate to be included in a lot of the early concept stages for the campaign. I knew immediately location scouting and casting were going to be very important to evoke the emotions associated with the disease… They were so well received that the images, all 10 of them, were printed full page in the brochures and other collateral.” - Tom Hussey @ www.tomhussey.com

These are very well executed for such a difficult subject/idea to illustrate. Although it may be sad at first, I think they’re great to remind us to remember the person before the illness. Beautiful stuff.